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Iryna SydorchukSeptember 26, 20233 min read

Not Just Another Call: How Objective-Driven Meetings Win the Corporate Game

We've all been there—sitting through a meeting, wondering what the point is and when it will end. To make matters worse, studies echo our sentiments; Harvard Business Review has found that an alarming 71% of executives consider their meetings to be unproductive. But it doesn’t have to be this way. Objective-driven meetings are a transformative video conferencing approach that turns aimless discussions into results-oriented collaborations. In this article, we'll deep-dive into the why, what, and how of objective-driven meetings and offer tips to make them work for you.

The Issue with Traditional Meetings

The root cause of unproductive meetings often lies in the absence of a clear agenda or meeting objective. Imagine assembling a piece of furniture without instructions; you're left with lots of energy expended and pieces that don't fit together. Similarly, traditional meetings without set goals tend to meander aimlessly, wasting time and resources. These gatherings often extend beyond their intended duration and, worse, yield no actionable results. Attendees leave feeling drained and confused, rather than energized and focused.

Introducing Objective-Driven Meetings

So, what's the antidote to this widespread meeting malaise? Objective-driven meetings serve as a model for video conferencing efficiency and effectiveness. These aren't just any meetings; they're designed with a specific goal in mind that governs everything from the agenda to the participant list. Tech giants like Google and Apple are ardent practitioners of this approach. These meetings aren't just a series of talking points; they are strategic video communication sessions designed to solve problems, make decisions, or achieve specific milestones.

Why Objective-Driven Meetings Stand Out

When your meeting has a clearly defined objective, you enable several positive outcomes: 

  • First, you cultivate focus among the attendees. No more glancing at phones or drifting thoughts; everyone knows what needs to be accomplished and is engaged in getting there. 
  • Second, an objective-driven approach instills a level of accountability that is often missing in traditional meetings. When tasks are handed out, they are directly tied to achieving the meeting's goal, which motivates team members to follow through. 
  • Third, a streamlined, goal-oriented meeting tends to wrap up more quickly, giving everyone more time to focus on implementation or other tasks. 
  • Lastly, and perhaps most crucially in video conferencing, these meetings often lead to better decision-making. When everyone is aligned and striving toward a common goal, decisions tend to be more informed, more democratic, and more effective.


Potential Pitfalls and How to Navigate Them

Objective-driven meetings are effective but not foolproof. A few things to look out for include:

  • Vague Objectives: The whole point is to have a clear meeting objective, so make it as specific as possible.
  • Overloaded Agendas: Tempting as it may be to tackle multiple issues, focus on a single, primary objective to keep the meeting streamlined.
  • Lack of Follow-Up: Without tracking and accountability, even the best-laid plans can falter. Assign someone the responsibility of monitoring the progress of action items.


Key Takeaways and Next Steps

Objective-driven meetings are more than just a productivity hack; they are a fundamental shift in video communications and how we approach collaboration. They transform meetings from time-consuming obligations into powerful platforms for action and decision-making. If you’re ready for more effective, more efficient, and less soul-draining meetings, then it's time to make this strategy your new standard operating procedure.


Objective-driven meetings have proven their worth, and as the world leans more towards remote and hybrid work models, this approach will only grow in importance. They are not a temporary fix but a long-term strategy that can improve team cohesion, decision-making, and overall productivity. Read our whitepaper on objective driven meetings.