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Iryna SydorchukMarch 7, 20242 min read

The Role of Personalized Video Solutions in Driving Customer Engagement

Customer engagement stands as a cornerstone of success. With the evolution of digital channels and consumer preferences, businesses are continually seeking innovative ways to connect with their audience on a deeper level. Now, 71% of customers anticipate personalized interactions from businesses, with an additional 76% experiencing frustration when this expectation is unmet. 


Understanding Customer Engagement

Customer engagement goes beyond mere transactions; it's about building lasting relationships with your audience, especially when 70% of consumers consider personalized interactions a basic expectation. With the proliferation of digital channels and the rise of video conferencing, it has become a dominant force in customer engagement strategies. However, traditional video conferencing tools often fail to deliver personalized interactions tailored to individual preferences. 


Implementing Eyeson for Enhanced Customer Engagement 

For businesses looking to integrate Eyeson's personalized video solutions into their customer engagement strategy, here are some benefits:

  • Real-Time Interaction: Eyeson's interactive features, such as live chat and custom layouts, foster greater customer engagement and participation. By facilitating two-way communication, businesses can actively involve customers in the conversation and address their needs in real-time. With the power of custom layouts, you can adjust the arrangement to emphasize influential speakers or products in locations that attract focus. Discover how Eyeson and custom layouts are changing urban emergency services.
  • Security and Compliance: Eyeson prioritizes security and compliance, ensuring that customer data is always protected. With Eyeson for Salesforce, you can be safe with secure document sharing. The platform adheres to strict data protection regulations, giving customers peace of mind when engaging with businesses online.
  • Customizable Branding: With Eyeson, businesses can customize the look and feel of their video communications to align with their brand identity. This includes adding logos, brand colors, and custom backgrounds, creating a cohesive and professional appearance that reinforces brand recognition. Read more here on why branding is essential. 
  • Cross-Platform Compatibility: Eyeson is compatible with various devices and platforms, including desktop computers, laptops, tablets, and smartphones. This cross-platform compatibility ensures that customers can access and engage with businesses' video content from any device, increasing accessibility and convenience.


Eyeson in Action

There are numerous ways to customize your Eyeson video calls. You can incorporate your logo and your client's logo, choose custom backgrounds and colors, adjust foregrounds and backgrounds, frames and graphic styles to align with your branding, and more cool stuff. If you are doing live recruiting, coaching sessions, or any other customer calls - Eyeson works perfectly tailored to the needs of every industry. See the example below:



If you do not want your communication to miss essential pieces, Book a demo and learn how to change that.


As consumer preferences and expectations evolve, personalized video solutions drive customer engagement and foster meaningful connections between businesses and their audience. With Eyeson's innovative platform, businesses can elevate their customer engagement strategies to new heights and unlock unparalleled success in the digital era.