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Iryna SydorchukMarch 13, 20242 min read

Building a Strong Brand Identity Through Video Calls: 5 Tips

Establishing a strong brand identity is essential for businesses striving to stand out in a crowded marketplace. With the increasing reliance on virtual communication, harnessing the power of branded video conferencing can significantly contribute to shaping and reinforcing your brand's image. Explore 5 expert tips to maximize the impact of your brand identity through video calls with Eyeson.


The Importance of Branding

The importance of branding lies in its ability to define a company's identity, build trust, and foster customer loyalty. Previously, managers gave out their business cards because they wanted to be remembered, but that’s so 2015. It would probably still be a thing if not for the pandemic. In the digital-first world, you must find other ways to make your brand seen and remembered. 


Tips to Build a Strong Brand Identity

If you want your brand to be seen, you have to make it be seen. Here are 5 tips on how you can do it through video call branding:

  • Professional Backgrounds: Tired of a cluttered backdrop stealing the spotlight during your video conferences? Utilize Eyeson's virtual background feature to project a professional and branded call, creating a visually appealing environment that aligns with your brand's aesthetics and values. Read here how to set a custom background color.
  • Engaging Content: Leverage Eyeson's screensharing capabilities to show engaging and interactive content, incorporating visuals, slides, and videos that effectively convey your brand message and capture participants' attention. Eyeson’s One View technology allows you to share images, audio, and video from multiple sources. 
  • Consistent Visual Branding: With Eyeson's customizable backgrounds and branding options, ensure consistency in visual elements such as logos, colors, and graphics across all your branded video call sessions, reinforcing video call branding, brand recognition, and credibility. Learn how to add a logo to your Eyeson video call here.
  • Personalized Interactions: With Eyeson's custom layouts, you have the power to tailor your video conferences to perfection. Everyone sees the same with the One View technology, so you can custom layouts to show various things from diverse sources. Custom layouts enhance the professionalism of your meetings and allow for seamless and personalized communication, fostering stronger connections and more meaningful engagements.
  • Post-Conference Follow-Up: Use Eyeson's chat option to follow up with participants after video conferences, expressing gratitude for their attendance and providing additional resources or information relevant to your brand, nurturing ongoing relationships and loyalty.

Building a Brand in Remote Work: Eyeson Video Call Branding

Having branded calls may seem like a small detail no one notices. In reality, your company's logo embedded into the video call instantly integrates its identity into every virtual interaction, fostering brand recognition and trust among remote teams and/or clients alike. Despite the physical distance, the company can maintain consistency and professionalism in its communications with the help of Eyeson’s integration of branded backgrounds, logos, and color schemes. 

If you are ready to take your brand identity game to the next level - request a demo. Our Sales Team will be happy to give you more details. 



By leveraging Eyeson's innovative features and following these expert tips, you can elevate your brand identity through video calls, creating memorable and impactful experiences that leave a lasting impression on your audience. With Eyeson, you have the tools and capabilities to showcase your brand's unique value proposition and stand out in the virtual landscape.